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MAMORIA C. B.

PRINCIPLES AND PRACTICE OF MARKETING IN INDIA - NEW DELHI KITAB MAHAL 2013 - 916

ISBN: 812250079X

Subjects--Topical Terms:
MARKETING

Subjects--Index Terms: SETTING FOR MARKETING, EVOLUTION, CLASSIFICATION AND APPROACH OF MARKETING, MARKETING CONCEPT,SYSTEM AND MIX,MARKETING PF MANUFACTURED CONSUMER GOODS

Dewey Class. No.: 658.8958,MAM