PRINCIPLES AND PRACTICE OF MARKETING IN INDIA (Record no. 9465)
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000 -LEADER | |
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fixed length control field | 00503nam a22001577a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SGT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 812250079X |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8958,MAM |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | MAMORIA C. B. |
245 ## - TITLE STATEMENT | |
Title | PRINCIPLES AND PRACTICE OF MARKETING IN INDIA |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | NEW DELHI |
Name of publisher, distributor, etc | KITAB MAHAL |
Year of Publication | 2013 |
300 ## - PAGE DESCRIPTION | |
No. of Pages | 916 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
653 ## - KEYWORDS--INDEX TERM | |
Keyword term | SETTING FOR MARKETING, EVOLUTION, CLASSIFICATION AND APPROACH OF MARKETING, MARKETING CONCEPT,SYSTEM AND MIX,MARKETING PF MANUFACTURED CONSUMER GOODS |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | FCM Books |
No items available.