MODERN MARKETING PRINCIPLES AND PRACTICES
Material type:
TextPublisher: NEW DELHI S CHAND 2015Description: 594ISBN: 9788121916974Subject(s): MARKETING | • MARKET AND MARKETING • MODERN MARKETING CONCEPT • MARKETING SYSTEM, MARKETING MIX, MARKETING FUNCTION • BUYING, ASSEMBLING AND SELLING • TRANSPORTATION • STORAGE AND WAREHOUSES • STANDARDRISATION AND GRADING • MARKETING FINANACE • MARKETING RISK • MARKETING INFORMATION AND RESEARCH • MARKETING MANAGEMENT • MARKETING STRATEGY AND PLANNING • MARKETING ENVIRONMENT • MARKET SEGMENTATION • MARKET TARGETING AND POSITIONING • PRODUCT PLANNING • MANAGING THE PRODUCT DEVELOPMENT • PRICING STRATEGY • PRODUCT RELATED STRATEGY • CONSUMER BEHAVIOUR • THE INDIAN CONSUMERS • CONSUMERISM • LAW RELATING TO SALE OF GOODS • THE PROMOTIONAL PROGRAMME • SALES PROMOTION • ADVERTISING • PERSONAL SELLING • SALES ORGANISATION • SALES FORCE MANAGEMENT • CONTROL OF SALES FORCE • SALES FORECAST • REMUNERATION TO SALESMEN • CHANNELS OF DISTRIBUTION—I • CHANNELS OF DISTRIBUTION—II • MARKETING OF CONSUMER GOODS • MARKETING OF INDUSTRIAL GOODS • MARKETING OF SECURITIES • MARKETING OF AGRICULTURAL GOODS • THE MARKETING OF SERVICES • REGULATED MARKETS • ORGANISED MARKETS • COOPERATIVE MARKETING • MARKETING CONTROL • INTERNATIONAL MARKETING • RURAL MARKETING • MARKETING AND SOCIETY • E-BUSINESS • TOTAL QUALITY MANAGEMENT • RECENT TREND IN MARKETINGDDC classification: 658.8, PIL
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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FCM Books
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SGT Science & Social Sciences Library Reference Book | COMMERCE MANAGEMENT | 658.8, PIL (Browse shelf) | Not For Loan | CM807 | |
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FCM Books
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SGT Science & Social Sciences Library Text Book | COMMERCE MANAGEMENT | 658.8, PIL (Browse shelf) | Available | CM808 | |
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FCM Books
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SGT Science & Social Sciences Library Text Book | COMMERCE MANAGEMENT | 658.8, PIL (Browse shelf) | Available | CM809 |
Browsing SGT Science & Social Sciences Library shelves, Shelving location: Text Book, Collection: COMMERCE MANAGEMENT Close shelf browser
| No cover image available | No cover image available | No cover image available | ||||||
| 658.8, CHH MARKETING MANAGEMENT | 658.8, CHH MARKETING MANAGEMENT | 658.8, GAU EVENT MARKETING MANAGEMENT | 658.8, PIL MODERN MARKETING PRINCIPLES AND PRACTICES | 658.8, PIL MODERN MARKETING PRINCIPLES AND PRACTICES | 658.84, KOT INTERNATIONAL MARKETING | 658.8958,MAM PRINCIPLES AND PRACTICE OF MARKETING IN INDIA |
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