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MARKETING by ETZEL,MICHAEL J. Edition: 14THMaterial type:  Text Publisher: NEW DELHI TMH 2010Availability: Items available for loan: SGT Science & Social Sciences LibraryCall number: 658.8,ETZ (2).
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SERVICES MARKETING: TEXT AND CASES by VERMA V. HARSH. Material type: Text Publisher: NEW DELHI PEARSON 2008Availability: Items available for reference: SGT Science & Social Sciences Library Not For LoanCall number: 658.8,VER (1). :
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SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM by ZEITHAMAL,VALARIE A. Edition: 6THMaterial type: Text Publisher: NEW DELHI TMH 2015Availability: Items available for loan: SGT Science & Social Sciences LibraryCall number: 658.5,ZET (4). Items available for reference: SGT Science & Social Sciences Library Not For LoanCall number: 658.5,ZET (1).
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SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY by LOVELOCK,CHRISTOPHER. Edition: 7THMaterial type: Text Publisher: NEW DELHI PEARSON 2011Availability: Items available for loan: SGT Science & Social Sciences LibraryCall number: 658.8,LOV (2). Items available for reference: SGT Science & Social Sciences Library Not For LoanCall number: 658.8,LOV (1).
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