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GUPTA,C.B.

MARKETING MANAGEMENT TEXT AND CASES - 16TH - NEW DELHI S.CHAND AND SONS 2015 - V.P

ISBN: 9789351610342

Subjects--Topical Terms:
MNAGEMENT

Subjects--Index Terms: NATURE SCOPE AND IMPORTANCE OF MARKETING,MODERN MARKETING CONCEPT,MARKETING ENVIRONMENT AND MARKETING SYSTEM CONSUMER BEHAVIOUR,NEW PRODUCT DEVELOPMENT,PRICE MIX MARKETING OF SERVICES,STRATEGIC MARKETING

Dewey Class. No.: 658.8.GUP