MARKETING MANAGEMENT TEXT AND CASES
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TextPublisher: NEW DELHI S.CHAND AND SONS 2015Edition: 16THDescription: V.PISBN: 9789351610342Subject(s): MNAGEMENT | NATURE SCOPE AND IMPORTANCE OF MARKETING,MODERN MARKETING CONCEPT,MARKETING ENVIRONMENT AND MARKETING SYSTEM CONSUMER BEHAVIOUR,NEW PRODUCT DEVELOPMENT,PRICE MIX MARKETING OF SERVICES,STRATEGIC MARKETINGDDC classification: 658.8.GUP
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