MARKETING MANAGEMENT TEXT AND CASES (Record no. 8854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00566nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351610342 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8.GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GUPTA,C.B. |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT TEXT AND CASES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | S.CHAND AND SONS |
| Year of Publication | 2015 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | V.P |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MNAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | NATURE SCOPE AND IMPORTANCE OF MARKETING,MODERN MARKETING CONCEPT,MARKETING ENVIRONMENT AND MARKETING SYSTEM CONSUMER BEHAVIOUR,NEW PRODUCT DEVELOPMENT,PRICE MIX MARKETING OF SERVICES,STRATEGIC MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | FCM Books |
No items available.